Service / SEO research
Help people find answers.
SEO work goes wrong when it starts with keywords instead of questions. The useful version starts by finding what your customers actually type, which of those questions nobody in your market answers properly, and which pages on your site are closest to deserving the traffic.
This is probably you if…
- You rank for your business name and almost nothing else
- Competitors with worse work are easier to find than you are
- You publish content but cannot tell whether any of it works
- You want to know what is worth fixing before spending on it
What the work includes
- Technical audit — indexing, metadata, structured data, headings, internal links, page speed
- Competitor content review and gap analysis
- The real questions customers ask, mapped to pages that could answer them
- A prioritised list: what to fix first, what can wait, what is not worth doing
- Implementation of the technical fixes, by agreement
- Ongoing content and review, scoped separately
How it runs
- 01
Audit
What the site currently does well technically, and what is quietly holding it back.
- 02
Research
Search questions, competitor coverage, and where the genuine gaps are for your market.
- 03
Prioritise
A short list ordered by effort against likely impact, rather than a hundred-item report nobody reads.
- 04
Implement
Fix the technical issues, then build or improve the pages that were identified as worth it.
Worth saying plainly
Rankings cannot be guaranteed by anyone, and I will not quote a position or a traffic number. Research tells you where the opportunities are and what is currently broken. It does not promise that Google will agree.
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website work together.
Have a website that needs a fresh start, or a system that needs connecting? Tell me where you are and what you want to improve.
Discuss my website ↗A conversation first. A clear scope before we start.